Satirical Marketing Campaign
Metro News write-up on a viral satirical advertising campaign I developed on behalf of online dating site client, Arrangement.com.
Creative Marketing
Previous Clients
As a highly versatile and talented creative marketing copywriter, Mike Finnegan has had privilege of developing thousands of eye-catching, thoroughly and independently researched SEO-friendly B2B, B2C, and B2B2C marketing campaigns across numerous industries for clients around the world. Below are a few of his previous clients, where Mike has previously promoted musicians, artists, events, festivals, luxury resorts, the online dating industry, high-end cuisine and catering, and all wedding-related industries.
Mike's adaptability and skills as a multi-talented marketing copywriter were perhaps best demonstrated while working for The Knot Worldwide. After only four months as a B2B2C copywriter, Mike's abilities as a creative marketer, skilled creative copywriter, and strong team leader were recognized and utilized. Quickly promoted to Senior Content Specialist and Content Team Trainer, Mike re-wrote the multinational company's post-merger content department's training material from scratch, mapped, developed, and taught an SEO-friendly flowchart for trainees, assumed editorial duties for an office of approximately 40 writers, and both hired and trained new members of the company's Galway, Ireland Content Office.
Affiliate Marketing
Mike Finnegan developed Fragrances by Papa Gâteau, a highly successful affiliate marketing campaign for his online dating site syndicate clientele.
The viral marketing campaign—a satirical, tongue-in-cheek press release promoting a new line of perfumes and colognes that embodied the very essence of each dating site—was picked up by international media outlets across North America and Europe,
